· 6 min read
Ah, Indonesia; the archipelago of 17,000 islands, rich in culture and, apparently, with an emerging obsession for trendy takeaway coffee that’s dominating Instagram feeds.
We’re not talking about your regular cup of kopi-jos here, oh no.
This is the disposable kind; so ubiquitous now that it rivals your morning WhatsApp scroll.
You know, the kind you grab when you’re rushing to work? Except... here’s the kicker: you’re not rushing anywhere, not with that legendary Indonesian traffic anyway.
You’re sat, leisurely scrolling through your phone, yet clutching a paper cup like you’re about to dash off to save the world.
Why? Because, clearly, holding a ceramic mug for more than ten minutes has become an Olympic feat.
Seriously; has the humble mug been relegated into history books as relic?
Walk into a café these days, ask for your latte in an actual cup, and you’ll get a stare that suggests you’ve just insulted their ancestors.
It’s like you’ve requested they mine the coffee beans from Mount Merapi themselves. The look of confusion and horror from the barista is priceless.
And the stats are mind-boggling.
With a population nearing 300 million and 5% of folks chugging three cups a day, we’re talking millions of disposable cups, lids, and straws being tossed aside daily; faster even than a Tinder swipe.
It’s like Indonesia’s hosting the world’s biggest frat party, and by the end of it, we’re drowning in solo cups, wondering how it all went so wrong.
But let’s not forget the cafés.
You stroll in, craving a peaceful coffee break, hoping for a good old-fashioned mug. Instead, you’re handed a latte in a takeaway cup, complete with a plastic lid and straw, as if you’re about to run a marathon.
Never mind that you’re just sitting in air-conditioned comfort, pondering life while scrolling furiously at the next sales from one of those loss-making eCommerce platforms' cicilan offers.
This is today’s coffee culture, where even if you’re going nowhere, your drink must scream “on the move!”
It’s all about appearances, folks; and welcome to the era of Visual Caffeine!
It’s no longer about enjoying your coffee’s flavour or aroma, it’s about being seen with it. That disposable cup? It’s the new status symbol, like a designer handbag, except far less durable.
The more Instagrammable the cup, the more ‘in’ you are. Ask for a ceramic mug, and you may as well have asked for a quill and parchment.
Now, let's zoom out for a bit, shall we?
In a nation of 290+ millions, even the smallest habits can morph into environmental disasters.
Imagine a mere 5% (and that is about 14.5 million people) of that drinking three disposable-cup coffees a day. That’s millions of cups per day, all set to live out their days decomposing in a landfill for centuries or, worse, floating merrily down one of the rivers.
Delightful, isn’t it?
But hey, Indonesia’s pledged to be carbon neutral by 2050... or was it 2060? Hard to say, really; it’s a bit like promising to start that diet on Monday, it’s a goal, but no one’s in a rush.
It’s like they’ve stuck on a "Best Before" label on the climate crisis and decided to ignore it, like expired crisps you keep snacking on.
Meanwhile, an entire industry is buzzing behind the scenes; cup manufacturers; straw makers; lid suppliers; hustling to keep up with the coffee craze.
There’s an entire ecosystem around our inability to just sip from a mug.
It’s the coffee world’s version of the chicken-and-egg debate, only it’s the cup-and-lid dilemma, spiralling out of control faster than you can say, “decaf double-shot oat milk flat white.”
And don’t even start on recycling. I’d love to say every cup is being turned into eco-friendly furniture, but in reality, most end up in landfills or, worse, in the sea.
Meanwhile, here we are, feeling virtuous with our reusable bags and bamboo straws, while contributing to a mountain of plastic debris with every coffee run.
Oh, the irony.
Still, there’s something oddly charming about this cultural shift.
Indonesia, in the throes of modernisation, has traded its kopi tubruk, a local brew strong enough to jumpstart Pak Budi’s 1985 Kijang, for fancy takeaway lattes.
It’s one of nation’s ways in embracing global trends.
But at what cost? The environmental toll of all these disposable cups and straws is about as elegant as a plastic bag blowing through a Jakarta street.
If this keeps up, Indonesia will soon have more plastic cups than islands; and that’s not exactly the tourism slogan we’re going for.
Here’s a wild idea: next time you’re chilling in a café, enjoying the aircon and jazz, ask for a mug, and a proper ceramic one too, trust me - your coffee will taste better too!
You’ll still get your caffeine hit, minus the landfill guilt.
Sure, you might get a few odd looks like you’ve time-travelled from the far-flung kampongs of Nusa Tenggara, but isn’t that what progress is really about?
At the end of the day, this isn’t just about coffee, it’s about the rapid societal shifts happening in Indonesia, a country balancing tradition with the lure of consumerism.
Coffee culture is just the frothy surface.
And if we can figure out how to pair our love for trendy drinks with a bit of environmental common sense, maybe, just maybe, we’ll hit that carbon-neutral goal, whether it’s 2050, 2060, or whenever the cups finally run out.
Until then, I’ll be here, sipping from my mug, silently judging.
This article is also published on the author's blog. illuminem Voices is a democratic space presenting the thoughts and opinions of leading Sustainability & Energy writers, their opinions do not necessarily represent those of illuminem.
