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Looking to travel more sustainably? Sweden, Finland and Austria are the places to go to

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By illuminem briefings

· 2 min read

illuminem summarizes for you the essential news of the day. Read the full piece on EuroNews or enjoy below

🗞️ Driving the news: Euromonitor International’s Sustainable Travel Index 2023 reveals European destinations as some of the most sustainable, with travelers increasingly willing to pay more for eco-friendly trips

🔭 The context: As environmental concerns rise globally, destinations are pushing for more green initiatives
• Melbourne retains its title as the most sustainable city, aiming for net zero emissions by 2040
Spain's Madrid and Seville rank second and third, bolstered by the EU's Net Zero Cities project
Sweden, Finland, and Austria lead in national performance

🌎 Why does it matter for the planet: Sustainable travel reduces environmental impact
• With cities aiming for net zero emissions and travelers willing to pay more for sustainable features, the global carbon footprint from tourism can be significantly reduced

⏭️ What's next: As sustainability becomes a key factor in travel decisions, destinations may further bolster their green initiatives
• The industry will likely see more green technology and digitized traveler experiences, both identified as crucial for a sustainable travel future.

💬 One quote: “Looking to the future, the Sustainable Travel Index highlights green technology and digitalising the traveller journey as two sure-fire ways to help achieve the road to net zero.” (Caroline Bremner, Head of Travel at Euromonitor International)

📈 One stat: 79% of travelers are prepared to pay at least 10% more for sustainable travel features, and of these, 41% would pay over 30% extra for ecotourism activities

Click for more news covering the latest on sustainable lifestyle

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