Liverpool FC unveils world’s first carbon-neutral jersey with 1PointFive

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🗞️ Driving the news: Liverpool FC has launched the world’s first carbon-neutral football jersey in collaboration with U.S. carbon removal company 1PointFive
• The limited-edition kit commemorates the 20th anniversary of Liverpool’s legendary 2005 Champions League victory, with each shirt’s carbon footprint offset through Direct Air Capture (DAC) technology — a breakthrough for sustainable sports merchandise

🔭 The context: DAC is a high-integrity carbon removal method increasingly adopted by global tech and industrial leaders
• 1PointFive, a subsidiary of Occidental Petroleum, has become a central player in the voluntary carbon market, with clients including Microsoft, Amazon, and Airbus
• Liverpool FC’s move reflects broader momentum in sports toward aligning brand influence with climate leadership — following sustainability strategies like the club’s own The Red Way initiative

🌍 Why it matters for the planet: This partnership sets a precedent for climate-conscious sports branding, merging fan engagement with science-backed emissions removal
• While apparel emissions are typically offset using nature-based or energy transition projects, the use of DAC signals a higher standard in carbon neutrality
• If scaled, such initiatives could push apparel producers and sports leagues toward more verifiable climate action

⏭️ What's next: The limited-edition kit — launched as a commemorative item — could pave the way for DAC-integrated merchandise to become standard in elite sportswear
• Other clubs and leagues may adopt similar strategies to align with emerging climate disclosure standards and consumer expectations
• Liverpool’s partnership also deepens its involvement in the carbon removal ecosystem, positioning it among early movers bridging entertainment and climate innovation

💬 One quote: “Our work together is a model for how organisations can use carbon removal technology to develop sustainable merchandise while engaging consumers in a new way,” — Michael Avery, President, 1PointFive

📈 One stat: Each LFC x 1PointFive jersey’s entire carbon footprint is neutralized through Direct Air Capture — a first-of-its-kind initiative in global football

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