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illuminem summarises for you the essential news of the day. Read the full piece on The Wall Street Journal or enjoy below:
🗞️ Driving the news: South Korean firm STAR’s Tech has developed an eco-friendly de-icing solution using the carcasses of Northern Pacific seastars
• By upcycling roughly 300 to 400 metric tons of starfish annually — previously destined for incineration — the company produces de-icers that reduce environmental damage typically associated with traditional salt or calcium chloride-based products
• The innovation is gaining traction in North America, with projects underway in Canada and pending U.S. approvals
🔭 The context: Conventional de-icers, widely used in winter, can corrode infrastructure, harm vegetation, and pollute freshwater systems
• STAR’s Tech incorporates starfish bone additives into existing de-icer formulations to neutralize excess chloride ions, making the product significantly less corrosive
• Founded on a concept by a high school student, the company now supplies about 70% of its de-icers to the South Korean government and is expanding into adjacent sustainability sectors, including fertilizer and skincare
🌍 Why it matters for the planet: This approach addresses both marine waste and urban environmental damage in one circular solution
• Upcycling invasive or excess marine species for infrastructure-friendly applications reduces landfill and incineration impacts, while lessening the ecological footprint of winter road maintenance
• The technology also supports carbon credit generation by displacing conventional, emissions-intensive materials
⏭️ What's next: STAR’s Tech aims to scale production and secure full regulatory approval in the U.S. while expanding its product line
• Its diversification into starfish-derived collagen for the booming K-beauty market reflects growing interest in marine biomaterials for low-waste, multifunctional consumer goods
• Strategic partnerships and carbon credit markets could accelerate its global footprint
💬 One quote: “It’s an additive that turns conventional de-icers eco-friendly,” — Hando Choi, President of STAR’s Tech
📈 One stat: The global K-beauty market, where STAR’s Tech is now active with marine-collagen products, is projected to reach $187.4 billion by 2030
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