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🗞️ Driving the news: Japan Airlines (JAL) has launched a new initiative called "Any Wear, Anywhere" allowing travelers to rent clothes during their time in Japan in an effort to reduce luggage and subsequently, carbon emissions
🔭 The context: As more people are flying again post the COVID-19 pandemic, there is a global shift towards sustainable tourism
🌍 Why it matters for the planet: By enabling travelers to travel lighter, JAL estimates that their new initiative could help to reduce CO2 emissions by up to one kilogram per passenger
⏭️ What's next: Travelers can rent various clothing sets, from traditional Japanese clothing to business attire and casual wear, from the Any Wear, Anywhere reservation site
• The chosen garments will be delivered to their accommodation in Japan
• Rentals start from ¥4,000 and can last up to two weeks
💬 One quote: "With more and more people flying again after the COVID-19 pandemic, and with the recent emphasis on sustainability, there is a growing movement around the world to promote sustainable tourism." (Japan Airlines)
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