Inside the Rosewood Miramar’s mission to create circular sustainability

illuminem summarizes for you the essential news of the day. Read the full piece on Forbes or enjoy below:

🗞️ Driving the news: The sustainable tourism industry, now valued at $18.1 billion, is seeing a significant push towards sustainability, with 69% of travelers expressing a desire to reduce their carbon footprint
• The Rosewood Hotel Group, through its initiatives Rosewood Empowers and Rosewood Sustains, exemplifies this trend by integrating sustainability into every aspect of its operations, particularly at the Rosewood Miramar Beach Hotel

🔭 The context: Emphasizing the importance of equal opportunity and minimizing environmental impact, Rosewood Hotel Group's efforts include supporting local farmers, encouraging plant-based menus, managing food waste, and focusing on circularity
• The Rosewood Miramar Beach in Southern California combines ultra-luxury with sustainability, incorporating practices like banning plastic water bottles, sourcing locally, and engaging in regenerative agriculture

🌍 Why it matters for the planet: These initiatives demonstrate a holistic approach to sustainability in the hospitality industry, emphasizing the importance of protecting the environment while providing a high-quality guest experience
• By implementing sustainable practices, the hotel contributes to preserving its pristine beachfront location, supporting local ecosystems, and fostering a more sustainable future.

⏭️ What's next: The Rosewood Miramar Beach's commitment to sustainability, from food sourcing to waste management, sets a benchmark for the industry
• Its achievements, including achieving Leadership status in sustainable seafood sourcing and being awarded the MICHELIN Green Star, highlight the potential for luxury hospitality to contribute positively to environmental conservation and community support

💬 One quote: "Being sustainable as a business is no longer a trend or the right thing to do – it is something we must do," explained Rick Fidel, Managing Director of Rosewood Miramar Beach.

📈 One stat: The sustainable tourism industry is valued at $18.1 billion, with 69% of travelers eager to travel sustainably.

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