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🗞️ Driving the news: Amid the cost of living crisis and environmental concerns, people like Rosie Coltman, a 32-year-old teacher, and Kat Butler, a 36-year-old graphic designer, are adopting sustainable consumption habits
• Coltman has shifted from fast fashion to renting, repairing, and buying secondhand or durable clothes, while Butler has pledged to buy only pre-owned clothes.

🔭 The context: This change reflects a broader social trend driven by financial constraints and environmental awareness. A YouGov survey showed that 46% of Britons consider environmental sustainability in their purchases, a rise from 41% in 2020
• However, financial challenges are significant, with many UK households experiencing destitution and planning to cut discretionary spending.

🌍 Why it matters for the planet: These individual choices contribute to a larger environmental impact. Choosing sustainable and ethical products, reducing waste, and prioritizing local shopping help decrease the overall ecological footprint, important in combating climate change and resource depletion

⏭️ What's next: As financial pressures and environmental concerns persist, more individuals might adopt similar sustainable habits. This could lead to a broader societal shift towards more environmentally conscious and cost-effective lifestyles

💬 One quote: "It's pretty basic maths: if inflation goes up 11%, and your wages go up 6%, a small child could work out that's not fair," said Tony Herniman, a 51-year-old teacher, emphasizing the economic pressures driving these changes

📈 One stat: 1.8 million UK households experienced destitution at some point in 2022, highlighting the severity of the financial crisis affecting consumer behavior

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