illuminem summarizes for you the essential news of the day. Read the full piece on the Washington Post or enjoy below:

🗞️ Driving the news: Google Flights and other booking platforms now provide estimated carbon emissions for each flight itinerary, offering a new factor for eco-conscious travelers to consider
• This feature, based on the Travel Impact Model (TIM), aims to help consumers make more environmentally friendly choices by comparing the carbon impact of different flight options

🔭 The context: The TIM calculates emissions estimates by considering factors such as flight schedules, airplane models, and passenger load 
• This initiative represents a significant step in making environmental impacts more transparent in the travel industry, allowing travelers to potentially reduce their carbon footprint by opting for greener flights

🌍 Why it matters for the planet: By choosing less polluting flights, customers can, on average, reduce their flight emissions by about 20% 
• This consumer-driven demand for greener options can encourage airlines to adopt more fuel-efficient practices, contributing to broader efforts to combat climate change

⏭️ What's next: Travelers are encouraged to weigh the carbon cost of flights alongside factors like price and convenience 
• By considering the social cost of carbon, estimated at about $190 per metric ton, consumers can integrate climate impact into their travel decisions, potentially leading to a shift towards more sustainable aviation practices

📈 One stat: Choosing the least polluting flight could save about 25% in emissions for a trip from Los Angeles to New York, illustrating the significant potential for individual choices to impact carbon footprints

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