How to create and market more sustainable events

illuminem summarizes for you the essential news of the day. Read the full piece on Forbes or enjoy below:

🗞️ Driving the news: As climate concerns rise, event agencies are shifting toward more sustainable practices to reduce environmental impacts
• From selecting green-certified venues to cutting waste and using renewable energy, companies are embracing eco-friendly strategies
• Virtual and hybrid events also provide significant opportunities to lower carbon footprints by reducing travel

🔭 The context: Traditional events generate large amounts of waste and emissions, with a 1,000-person, 3-day event producing 530 metric tons of CO2
• To address this, event marketers are adopting practices like minimizing single-use plastics, promoting public transportation, and using energy-efficient lighting and equipment to reduce resource consumption

🌍 Why it matters for the planet: Sustainable event practices reduce waste, carbon emissions, and energy use, directly contributing to global efforts against climate change
• These practices also reflect businesses’ commitment to environmental responsibility, which resonates with eco-conscious consumers

⏭️ What's next: As businesses increasingly adopt green initiatives, promoting sustainability in event branding will become essential for attracting clients
• Collaborating with sustainable vendors and integrating local, organic food options are ways agencies can further green their events

💬 One quote: "77% of executives say that sustainability leads to increases in customer loyalty," according to the Capgemini Research Institute

📈 One stat: A 1,000-person, 3-day event generates approximately 530 metric tons of CO2, equivalent to consuming 1,233 barrels of oil

Click for more news covering the latest on corporate sustainability