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How sustainability is changing for corporations, startups, and investors

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By illuminem briefings

· 2 min read

illuminem summarizes for you the essential news of the day. Read the full piece on Inc. or enjoy below:

🗞️ Driving the news: Sustainability is becoming a central focus for corporations, startups, and investors, driven by consumer demand, especially from younger generations who prioritize sustainable practices in their purchasing decisions
• This trend is influencing how companies operate, innovate, and report on their environmental, social, and governance (ESG) performance

🔭 The context: The integration of sustainability into core business strategies is evident across various sectors
• Companies are adopting renewable energy, enhancing resource efficiency, and focusing on socially responsible initiatives, startups are innovating with environmentally friendly solutions, while investors are seeing the long-term value and market opportunities in sustainable investments

🌍 Why it matters for the planet: The shift towards sustainability is crucial for mitigating environmental risks, addressing climate change, and promoting a more equitable society
• Businesses that embrace sustainable practices not only contribute to the planet's health but also gain a competitive edge, improve their reputation, and attract talent and investment

⏭️ What's next: The business community is expected to deepen its focus on sustainability, with an emphasis on collaboration, innovation, and compliance with evolving regulations
• This trend will likely spur further advancements in clean technology and sustainable solutions, offering significant opportunities for growth and impact

💬 One quote: "As an investor, I look for investments that provide short-term returns and also have the potential for sustained growth and impact over the long term." - Anis Uzzaman, General Partner and CEO, Pegasus Tech Ventures.

📈 One stat: Millennials and Gen-Z customers are 27% more likely than older generations to purchase from brands they believe are committed to positive social and environmental impact, highlighting the significant financial implications of sustainability for businesses.

Click for more news covering the latest on corporate social responsibility

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