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Adequately prioritizing sustainability or ESG considerations for the benefit of society

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By Praveen Gupta

· 12 min read


Dr. V. Raghunathan is an academic, author, corporate leader, columnist, and hobbyist.

He has served as a Professor of Finance at IIM Ahmedabad, President of ING Vysya Bank, CEO of GMR Foundation, and Director of the Schulich School of Business, Toronto (India Campus). Additionally, he has been an adjunct professor at SDA Bocconi University in Milan, Italy, and the Schulich School of Business in Toronto, Canada.

Raghu’s books include The Lion, The Admiral and A Cat Called B. Uma Vijaylakshmi, To Every Parent, To Every School, Irrationally Rational, Return to Jammu, The Good Indian’s Guide to Queue Jumping, Beyond the Call of Duty, Duryodhana, Locks, Mahabharata and Mathematics, Ganesha on the Dashboard, The Corruption Conundrum, Don’t Sprint the Marathon, and the national bestseller Games Indians Play.

Raghu has one of the country’s most varied collections of old and ancient Indian locks.

PG: The book title sounds intriguing?

VR: Well, it is! The Lion and the Admiral find a chapter unto themselves in the book. To know about the Cat called B. Uma Vijaylakshmi, you’ll have to read the book!

PG: It sounds like a sequel to your autobiographical Return to Jammu?

VR: Well, not quite. For one, Return to Jammu is not entirely autobiographical. While shaping the character of the protagonist, Balan, I drew heavily from my own childhood and those of my friends, blending these experiences to create a new character. The latter part of the book, however, is purely fictional.

The Lion, The Admiral…on the other hand, is purely based on my professional memoirs.

PG: The public and private sectors tend to be positioned as one versus the other?

VR: It is generally believed that the Indian public sector is more robust in terms of systems, processes, and employee welfare, while the private sector is recognized for its productivity and efficiency. Unfortunately, neither sector has adequately prioritized sustainability or ESG considerations for the benefit of society as a whole. Just yesterday, someone shared with me in Bangalore that a large lake near CV Raman Nagar was encroached upon and developed by DRDO until the early 2000s.

“The absence of genuine commitment to sustainability and ESG – beyond mere lip service and legal compliance, regardless of how that compliance is achieved – afflicts both sectors.”

Additionally, the private sector is rife with issues such as deforestation, excessive water usage, river pollution, air pollution, and the indiscriminate application of chemicals and pesticides. Unsustainable mining practices are another pressing concern. Thus, the absence of genuine commitment to sustainability and ESG – beyond mere lip service and legal compliance, regardless of how that compliance is achieved – afflicts both sectors.

PG: How did early disruptions in life nurture your mobility?

VR: In fact, these are the elements I drew upon to shape Balan’s character in Return to Jammu, rather than in The Lion, The Admiral. However, my personality was certainly influenced by the disruptions you mentioned. For instance, my struggles as a young adult, first in the Indian Navy and later in Coal India, stemmed from graduating at just 17. This early graduation was a result of our family’s move from Ambala to Jammu, which led to an unforgivable miscalculation by my father regarding the appropriate grade for me to be admitted into. Being significantly younger than my peers compelled me to work harder and, perhaps, made me more aggressive in asserting myself, and less adept in physical sports.

PG: How purposeful is our management education?

VR: Indian management schools have produced a wide array of business leaders – entrepreneurs, policymakers, CEOs, regulators, public administrators, and more. Many have been extraordinarily successful, while some have, unfortunately, been equally unscrupulous. Personally, I’m not convinced that management schools have made a significant impact on the ethical values of their students who go on to become leaders. This may be due to two key reasons: 1) By the time students enter business school, they are already adults, and much of their moral foundation has been shaped during their formative years, primarily by what they learned at home on the lap of their parents. And 2) The ethical challenges of leadership often arise years after students leave business school, so it’s hard to determine how much the curriculum really influences their values later on.

“I believe ethical values are largely shaped by the broader society.”

While business schools should certainly emphasize the importance of socially responsible corporations, sustainability, and environmental, social, and governance (ESG) principles, I believe ethical values are largely shaped by the broader society. I recall that during interviews for admissions at IIMA, I would sometimes ask candidates a hypothetical question like, “Imagine on your way to this interview, you jumped a red light and were stopped by a traffic cop. The officer is not responsive to your urgency and has you waiting on the roadside. What would you do?” Some candidates were quite “candid” and would respond, “Sir, I’d be practical and maybe slip a 100-rupee note to the cop to ensure I make it to my interview on time.”

I would subtly penalize such responses because I believed that if a 21-year-old already lacked idealism and was leaning toward being “practical,” there was little hope for them by the time they turned 30. On the other hand, I rewarded responses that focused on doing the right thing, as I valued integrity over expediency.

Setting ethics aside, I think the success of leaders from our top management schools has less to do with the education or curriculum they receive and more to do with the rigorous selection process they undergo before admission. The intense competition fosters a cutthroat mindset, and I’d prefer to see a greater emphasis on cooperation rather than competition, both in the selection process and within the management curriculum itself.

PG: What are its shortcomings?

VR: Management education in India dates back nearly 70 years. It is not widely known that the country’s first business school, and indeed the first in South-East Asia, was the Indian Institute of Social Welfare and Business Management, established under the University of Calcutta. This was soon followed by four other universities: Andhra, Bombay, Delhi, and Madras. In the late 1950s and early 1960s, the vision of Pt. Jawaharlal Nehru led to the establishment of the IITs and two IIMs, laying the foundation for IIM Calcutta and IIM Ahmedabad, in collaboration with the MIT Sloan School of Management and Harvard Business School, respectively. As a result, IIM Calcutta adopted a lecture-based pedagogy, while IIM Ahmedabad focused on a predominantly case-study-based approach.

In the years that followed, MBA programs emerged at other universities, including the Xavier Labour Relations Institute (XLRI) in Jamshedpur. However, Indian management education largely modelled itself after the American system. Most of the management literature studied in these business schools remained heavily American in focus. While Indian case studies appeared sporadically over the years, the theoretical foundation continued to be predominantly American, with the U.S. remaining the gold standard for research and management education. Contributions to management theory from India, or elsewhere outside the West, have been limited.

I believe that the adoption of the American curriculum has been somewhat misaligned with India’s specific needs. For instance, many control systems and process improvements are meant to improve competitiveness and efficiencies after the basic productivity issues have first been addressed, as the industrialised world did with shop floors and production lines. If our shop floors lack consistency in workflows, if our tools are not ergonomically efficient, or if our safety standards are inadequate, then concepts like 5S, ISO 9000, Six Sigma, GMP, Lean, or Cellular Manufacturing are of little relevance.

“Even when the CEOs of our largest banks and stock exchanges have been found to be seriously compromised, they have been let off with barely a rap on their knuckles.”

In my experience, I can’t recall the last time I saw a shop floor supervisor using a stopwatch to optimize production lines, as the American system presupposes. Similarly, the idea that businesses will face bankruptcy for not meeting their debt service obligations, a common theme in American management literature, does not reflect the reality in India. Here, many defaulters continue to lead a comfortable life without consequence. Our high levels of retail corruption seriously undermine regulatory systems, which, on the other hand, function reasonably well in the U.S. Even when the CEOs of our largest banks and stock exchanges have been found to be seriously compromised, they have been let off with barely a rap on their knuckles. I could go on, but the gap between the theory taught in our management schools and reality is there for all to see!

PG: You’ve been a maverick or more appropriately an outlier? Did management education prepare you as a leader?

VR: This is by far the most challenging question you’ve posed, Praveen. The first part of your question feels reminiscent of asking, “Have you stopped beating your wife?” It forces me to reflect on whether I even consider myself a leader! In my view, management education provides a skill set that allows individuals to integrate various disciplines and knowledge into a cohesive understanding of how to manage and operate organizations. So, yes, management education has certainly equipped me to navigate the complexities of running an enterprise as a CEO.

Regarding leadership, I often mention that while Dr. Manmohan Singh served as Prime Minister, he was not necessarily a natural leader. In contrast, I vividly remember Anna Hazare, the anti-corruption activist from 2012-13, who was once a mere driver with the rank of Havaldar in the Indian Army, while General V.K. Singh, a General, no less, stood by his side while he was making his foray into politics. This illustrates that rank does not equate to leadership. I may have been a CEO, but whether I was a leader is something I cannot determine myself.

As for being a maverick, if that’s how you see it, then so be it! My perspective is that mavericks often come across as eccentric, and I don’t quite fit that description. However, I have certainly worn many hats: I’ve been an academic for a significant time, a CEO for four years at a bank and 15 years at a large foundation, and a director for seven years at a smaller Canadian business school’s India campus, all while being a long-time columnist and author. Additionally, I have a serious hobby of collecting padlocks! Does this make me a maverick? Perhaps, but I prefer to see myself as someone interested in exploring various facets of life and maximizing my potential.

PG: The opportunity to exercise one’s leadership qualities and judgment probably comes only towards the fag end of one’s career?

VR: I’d like to clarify that my reflections on my experiences in the Navy, as shared in the book, are not based on my current perspective, but rather on how I saw things as a 20-year-old in 1975. As a cadet officer back then, I felt as though we couldn’t even blink without being told to do so! However, the truth – something I didn’t fully appreciate at the time – is that leadership is essential at every level, even for those in lower ranks, like an NCO commanding soldiers or seamen.

For instance, a Havaldar leading a section of Naiks, Lance Naiks, or soldiers, or a Master Chief Petty Officer heading a team of Able Seamen, Leading Seamen, and Seamen, must always prioritize the safety and welfare of their “men.” This responsibility demands leadership skills at every level of command. My earlier comment was more of a cheeky remark, looking for something to blame on the Navy, rather than an accurate reflection of the leadership that was actually required.

PG: Speak up – is there enough evidence in Corporate India? Don’t we need more?

VR: In Corporate India, whether one speaks up often depends more on individual personality than corporate culture. While “sucking up and kicking down” might be a global corporate phenomenon, that’s not the angle I’m addressing here. If someone is forthright, clear-headed, and respectful, most bosses will listen. Few will penalize you for expressing your views politely. However, there may be times when it’s wiser to be diplomatic and share your dissenting opinions in private rather than airing them in a public setting, such as during a meeting.

“Speaking up becomes significantly easier when there is mutual fairness, trust and transparency between both bosses and subordinates.”

During my 20 years in the corporate world, I consistently expressed my thoughts openly. Even though I departed from the GMR Group five years ago, after working for nearly two decades, the Chairman, Mr. G.M. Rao still mentions that he misses my presence because I was among the few who challenged his views, prompting him to think more critically.

It’s, therefore, crucial for enlightened leaders to foster an environment of open dialogue. Speaking up becomes significantly easier when there is mutual fairness, trust, and transparency between both bosses and subordinates.

PG: ‘Games Indians Play’ and ‘Corruption Conundrum & Other Paradoxes’ – reflect ethical lapses in our ‘chalta hai’ mode?

VR: The two books are quite different, despite some marginal overlap. Our “Chalta Hai” (good enough, or will do) attitude parallels our “Jugaad” mentality. Both have their advantages; for instance, “Chalta Hai” allows us to handle challenges without becoming overly stressed, while “Jugaad” enables us to find creative solutions to immediate or one-off problems. However, on the flip side, excessive reliance on “Chalta Hai” can lead to a lackadaisical approach, causing us to accept lower standards across the board, and preventing us from reaching excellence. This mindset diminishes our awareness of quality and service levels, discourages serious reflection on important life issues, and limits our exploration of better alternatives.

Both attitudes reflect our tendency toward short-term thinking rather than a long-term vision.

Similarly, the “Jugaad” approach often hinders our ability to identify systemic solutions for a broader group of issues, as we tend to focus on solving one-off problems. This narrow focus restricts our creative and imaginative potential, ultimately preventing us from cultivating a more robust R&D mindset.

Both attitudes reflect our tendency toward short-term thinking rather than a long-term vision.

PG: I am grateful for all the wonderful insights from your latest book. And many thanks for generously sharing the nuggets from your amazing experiences.

This article is also published on the author's blog. illuminem Voices is a democratic space presenting the thoughts and opinions of leading Sustainability & Energy writers, their opinions do not necessarily represent those of illuminem.

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About the author

Praveen Gupta was the second most-read author in the environment and sustainability space for illuminem in 2022, and the third most read in climate change during 2023. A former insurance CEO and a Chartered Insurer, he researches, writes, and speaks on diverse subjects. His blog captures much of the work.

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