illuminem summarizes for you the essential news of the day. Read the full piece on The Washington Post or enjoy below:

🗞️ Driving the news: There is a growing movement in the meat and dairy industries to rebrand their products as climate solutions by implementing new farming techniques and carbon accounting methods
• However, these claims often hinge on controversial carbon accounting and unverifiable data

🔭 The context: Companies like Tyson Foods and Nestlé have recently added to the debate by pledging to reduce their carbon footprints, while giving little indication they intend to substantially shrink their sales of burgers, steaks and dairy 

🌍 Why it matters for the planet: Critics arguing meat and dairy companies don’t compensate for the significant emissions associated with meat production
• This rebranding raises concerns about greenwashing and the true environmental impact of these products

⏭️ What's next: Consumers are demanding more climate-friendly products and regulators like the USDA and SEC scrutinize emissions transparency

💬 One quote: “Eating a hamburger is always the worst choice for the climate — even a Hopdoddy burger — full stop,” (Scott Faber, head of government affairs at the Environmental Working Group)

📈 One stat: Impossible Burgers are credited with generating 89% fewer emissions than traditional beef patties, according to the United Nations climate change office

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