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 🗞️ Driving the news: The Green Revolution, a business-led transformation to efficient agricultural methods, was initially hailed as a solution to post-war food shortages, but has inadvertently amplified challenges related to food insecurity and environmental impact
• Innovative business leaders and investors are ushering in a new green revolution with more sustainable, efficient food production methods

🔭 The context: The original Green Revolution resulted in a surplus of crops that, paradoxically, fueled the rise of mega-farms and exacerbated food shortages
• With 77% of the world's agricultural land dedicated to animal production—accounting for only 18% of global calorie supply—there's a clear and urgent need to rethink our farming practices

🌍 Why it matters for the planet: As we strive to efficiently feed the world, a new green revolution could alleviate the pressing issue of food insecurity
• This shift is especially critical considering that intensive agriculture accounts for 14.5% of anthropogenic greenhouse gas emissions and is a significant driver of deforestation and freshwater consumption

⏭️ What's next: Business leaders and investors are spearheading a new green revolution focusing on sustainable food production
• For instance, U.S. sales of plant-based meat substitutes have surged 43% in the past two years, and investment in lab-grown meat has soared 425% from 2019 to 2021

💬 One quote: "It just doesn’t make sense. A new green revolution [...] could not just solve the very real problem of food insecurity. It could also create myriad new opportunities for farmers, consumers, and investors alike." (Jeremy Coller, Chief Investment Officer of Coller Capital and Chair of the FAIRR Initiative)

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