illuminem summarizes for you the essential news of the day. Read the full piece on The Washington Post or enjoy below:

🗞️ Driving the news: Heat pump adoption, a key component in reducing building-related emissions, is facing hurdles in both the U.S. and Europe
• Factors such as high costs, low gas prices, misinformation, and economic challenges have slowed the uptake, putting climate goals at risk
• Sales dropped by 4% in the U.S. over the past two years and halved in Europe in early 2024

🔭 The context: Heat pumps, which can both heat and cool spaces, are critical for transitioning away from fossil fuels in building heating
• While they have been gaining market share over gas furnaces, their adoption is cyclical, influenced by factors like home renovation cycles and economic conditions
• Europe's ambitious goal to install 60 million heat pumps by 2030 is threatened by policy changes and misinformation

🌍 Why it matters for the planet: To meet global climate targets, heat pump installations must triple by 2030, as per the International Energy Agency
• The slower adoption rate jeopardizes emissions reduction targets, especially given buildings' significant contribution to greenhouse gas emissions

⏭️ What's next: Experts emphasize the need for better policies, training for installers, and continued subsidies to accelerate heat pump adoption
• Aligning incentives and addressing public concerns will be crucial to overcoming barriers

💬 One quote: “It’s not an insurmountable challenge... It’s a question of putting the policies in place” – Paul Kenny, Director General, European Heat Pump Association

📈 One stat: Heat pump sales in 13 European countries fell from 1.44 million units in early 2023 to 744,000 in early 2024

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