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Greenhushing’: Why some companies quietly hide their climate pledges

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By illuminem briefings

· 2 min read

lluminem summarizes for you the essential news of the day. Read the full piece here in The Washington Post or enjoy below

🗞️ Driving the news: A phenomenon known as "greenhushing" is emerging as companies avoid publicizing their environmental objectives, often out of concern for potential public criticism
• BlackRock has removed its previously stated aim of achieving net-zero greenhouse gas emissions by 2050 from its website 
Anheuser-Busch InBev has ceased running Facebook ads that promote its targets of reaching net-zero emissions by 2040 and adopting 100% recycled packaging by 2025

🔭 The context: Corporate America finds itself in a tug-of-war over climate change
• Liberal activists have sued businesses for doing too little to combat rising global temperatures
Conservative lawmakers have boycotted firms for acknowledging that climate change should be part of their business strategies
As a response, numerous businesses have seemingly gone silent

🌎 Why does it matter for the planet:The rise of “greenhushing” could potentially stifle the active role of businesses in addressing climate change, delaying necessary action and obscuring transparency
• Private corporations control trillions of dollars in assets, and can often move faster than governments in working to avoid the worst climate impacts

⏭️ What's next: Both BlackRock and Anheuser-Busch InBev have affirmed their commitment to sustainability goals despite the apparent greenhushing
• It remains to be seen how the trend will affect other companies 

💬 One quote: “If you’re a CEO who has all the right intentions, you might get sued from both sides — from the left and from the right” (Renat Heuberger, co-founder and CEO of South Pole)

📈 One stat: According to South Pole, 25% of large private companies that have set climate targets do not plan to publicize them

Click for more news covering the latest on Environmental Sustainability

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