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🗞️ Driving the news: The fast fashion industry, with brands like Zara, Forever 21, and H&M, significantly impacts the environment
• It is a major consumer of water and accounts for about 10% of global carbon emissions, exceeding those from international flights and maritime shipping

🔭 The context: The term ‘fast fashion’ was first used at the beginning of the 1990 by the New York Times to describe Zara’s mission to take only 15 days for a garment to go from the design stage to being sold in stores
• It involves the rapid design, production, distribution, and marketing of clothing, which allows consumers to get more fashion and product differentiation at a low price

🌍 Why it matters for the planet: The industry's extensive use of water and energy, along with its contribution to greenhouse gas emissions and non-renewable resource depletion, underscores the need for sustainable fashion practices
• The pollution caused by textile dyeing and the use of synthetic fibers significantly contributes to microplastic pollution

⏭️ What's next: Addressing the environmental challenges posed by fast fashion requires a shift towards more sustainable production and consumption practices in the fashion industry

📈 One stat: The average American generates 82 pounds of textile waste each year, highlighting the scale of waste in the fashion industry

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