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Elon Musk faces a new threat in Canada

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By illuminem briefings

· 3 min read


illuminem summarises for you the essential news of the day. Read the full piece on POLITICO or enjoy below:

🗞️ Driving the news: Canada’s electric vehicle (EV) sales mandate is under mounting pressure as Prime Minister Mark Carney faces U.S. demands to roll it back, complicating trade negotiations with President Donald Trump
• The policy, a legacy of Justin Trudeau’s climate agenda, requires 20% of new vehicle sales to be zero-emission by 2026
• Critics argue it disproportionately benefits Tesla (see sustainability performance), which earns hundreds of millions through credit sales, while burdening traditional automakers

🔭 The context: Canada’s EV mandate is central to its plan to ban new internal combustion vehicles by 2035 and meet climate targets
• However, EV adoption has stalled — accounting for just 8.7% of sales in May 2025 — while U.S. policy under Trump has shifted away from Biden-era EV mandates
• This divergence risks trade friction and further strain on Canada’s auto sector, already hit by U.S. tariffs and declining consumer EV demand

🌍 Why it matters for the planet: Weakening Canada’s EV policy could undermine its emissions reduction trajectory and delay progress toward transport decarbonisation
• Maintaining momentum on EV adoption is critical to aligning with Paris Agreement goals, yet the current market slowdown underscores the challenge of balancing climate ambition with industry realities
• An abrupt rollback also risks signaling wavering climate leadership at a pivotal time for global cooperation

⏭️ What's next: Carney’s government is expected to weigh potential amendments to the mandate amid ongoing negotiations with Washington
• The outcome could reshape Canada’s auto policy and climate strategy, with decisions likely before year-end to meet trade deal timelines
• Stakeholders are watching closely to see whether Canada opts for a compromise that preserves some climate ambition while alleviating industry concerns and aligning more closely with U.S. policy

💬 One quote: “It’s going to be difficult for them to explain to Canadians that walking back this mandate isn’t walking back on climate policy,” — Sarah Goldfeder, General Motors Canada’s head of government relations

📈 One stat: Tesla booked over $400 million in regulatory credit revenues in Q1 2025 — largely driven by North American EV mandates — potentially rising nearly 50% year-on-year by some estimates

See on illuminem's Data Hub™ the sustainability performance of Tesla, General Motors, and Ford and their peers BMW and Volkswagen

Click for more news covering the latest on sustainable mobility and corporate governance

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illuminem's editorial team, providing you with concise summaries of the most important sustainability news of the day. Follow us on Linkedin, Twitter​ & Instagram

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