Decathlon’s approach to ESG data in retail sustainability

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🗞️ Driving the news: Anne Desormais, with over 18 years of experience, is at the forefront of Decathlon International's efforts in sustainable transformation
• She oversees the company's Extra-Financial Performance (DPEF) Statement, focusing on transparency and accountability in aligning with the United Nations' Sustainable Development Goals

🔭 The context: Anne's role involves collecting both quantitative and qualitative data on Decathlon's social, environmental, and societal responsibilities
• This data is crucial for creating clear, transparent, and auditable non-financial performance reports, which are essential for holding organizations accountable for their sustainability actions.

🌍 Why it matters for the planet: Desormais emphasizes the importance of data in sustainability, arguing that scientific and indisputable data is vital in overcoming denial and driving global transition towards sustainability
• Her approach is integral to Decathlon's efforts in reducing its environmental impact and contributing positively to sustainable development.

⏭️ What's next: Anne advises leaders to integrate robust measurement and reporting at the core of their sustainability programs
• She suggests that companies starting with extra-financial reporting should focus on their transition ambitions rather than just results, sharing both successes and failures for continuous improvement and inspiration.

💬 One quote: "Reporting is all about implementing the company's transition ambitions: think them through, add structure to them and bring the real players involved in achieving the objectives of sustainable transition to the table"

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