illuminem summarizes for you the essential news of the day. Read the full piece on The Washington Post or enjoy below:

🗞️ Driving the news: Coca-Cola CEO James Quincey stated that the company may increase plastic bottle use to offset President Donald Trump’s 25% tariff on aluminum imports
• The tariff, aimed at boosting U.S. domestic metal production, raises costs for aluminum cans
• Coca-Cola is considering switching to PET plastic bottles to maintain affordability

🔭 The context: Coca-Cola abandoned its plastic reduction goals in December 2024, shifting focus to recycled materials instead
• The company is already a leading global contributor to plastic pollution, responsible for 11% of branded plastic waste worldwide
• Critics argue that instead of increasing plastic use, Coca-Cola should invest in reusable glass bottles

🌍 Why it matters for the planet: Increased plastic production could worsen environmental and health crises, as plastic pollution impacts marine life, ecosystems, and human health
• Microplastics have been found in human organs, including the brain, and linked to diseases like colon and lung cancer
• Expanding PET bottle use would contradict Coca-Cola’s sustainability commitments

⏭️ What's next: Coca-Cola will likely adjust its packaging strategy based on market conditions and cost pressures
• Consumer backlash and regulatory scrutiny could push the company toward more sustainable alternatives like glass or refillable bottles
• Trump’s tariffs on steel and aluminum may also impact other beverage and food packaging industries.

💬 One quote: “Any increase in Coca-Cola’s plastic bottle use will directly harm the environment — as well as the health of their customers.” — Emma Priestland, Break Free From Plastic

📈 One stat: Coca-Cola was responsible for 11% of branded plastic pollution globally, according to an April 2024 study

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