Climate group will spend $80 million to tout Biden’s environmental record

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🗞️ Driving the news: Climate Power, an advocacy group, has pledged $80 million for advertising campaigns to bring more awareness to President Joe Biden’s climate and clean energy efforts before the 2024 elections
• The primary purpose of the funding will be to educate the American public about Biden’s climate change policies

🔭 The context: While President Biden has set bold targets to reduce greenhouse emissions and ushered the Inflation Reduction Act (the largest legislative climate investment in the U.S.), recent polling data reveals that his climate initiatives might not be resonating with the general public
• A Washington Post/University of Maryland poll indicated that a significant majority of Americans either know very little or nothing about the Inflation Reduction Act
• Yet, those who do know about it overwhelmingly favor the provisions of the act, such as tax incentives for eco-friendly purchases like electric vehicles and solar panels

🌍 Why it matters for the planet: President Biden's efforts to combat climate change are significant but they will require the public’s support to be effectively implemented and expanded on in the future
• This highlights the importance of effective communication and outreach to ensure the public is informed and can support these crucial environmental initiatives

⏭️ What's next: Climate Power intends to bridge the awareness gap between Biden’s policies and the general public by deploying digital and TV ads
• They particularly aim to engage Latino voters and target young voters through social media campaigns and plans to conduct events in crucial states like Arizona, Georgia, and Michigan

💬 One quote: “People overwhelmingly support what President Biden has done to combat climate change — but only if they hear about it,” (Lori Lodes, executive director of Climate Power)

📈 One stat: A July poll found that just under 33% of Americans are well-informed about the IRA, while 57% disapproved of Biden's approach to climate change

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