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Big Tech is rushing to find clean power to fuel AI’s insatiable appetite

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By illuminem briefings

· 1 min read


illuminem summarizes for you the essential news of the day. Read the full piece on The Wall Street Journal or enjoy below:

🗞️ Driving the news: Tech giants like Google and Microsoft are racing to secure clean energy sources, such as geothermal power, to fuel their AI data centers
• The surge in demand for AI has significantly increased their energy consumption, complicating previous climate pledges

🔭 The context: AI's energy-intensive data centers are putting immense pressure on Big Tech’s sustainability goals
• Companies are now collaborating with energy producers to accelerate the development of clean energy solutions to meet rising power needs while attempting to minimize carbon footprints

🌍 Why it matters for the planet: As AI expands, its growing energy requirements threaten to derail Big Tech’s carbon reduction targets
• Shifting to clean energy is crucial to prevent further emissions from this high-demand industry

⏭️ What's next: Companies are exploring innovative energy options, including geothermal and other renewables, to sustain their AI operations while aiming to stay on track with their climate goals

💬 One quote: "The scramble to build AI data centers that require massive amounts of energy is upending the industry’s climate pledges"

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