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🗞️ Driving the news: Fernando Andrade, a Climate Change Technical Specialist at UNDP, shares five key strategies for effective climate change communication
• Emphasizing the need for tailored messaging, Andrade advocates for simpler language, engaging narratives that highlight socioeconomic impacts, and fostering hope and actionable insights in climate discussions
🔭 The context: Over the past decade, Andrade has observed that generic, jargon-heavy communication often fails to resonate across varied audiences
• His experience underlines the importance of adapting the message to the audience’s knowledge level and cultural context to avoid alienation and encourage engagement
🌍 Why it matters for the planet: Effective communication is crucial for mobilizing diverse groups towards climate action
• Andrade's approach aims to make climate science accessible and relevant, connecting environmental changes to direct human and economic impacts, thereby fostering greater environmental stewardship across different sectors of society
⏭️ What's next: Andrade calls for a continued evolution of climate communication strategies that include co-creating messages with affected communities and sectors
• This collaborative approach is likely to produce more relatable and impactful narratives, increasing public engagement and action
💬 One quote: "We don’t need to sound smart to be smart, especially when not everybody has the same access to knowledge and awareness of the topic." - Fernando Andrade, UNDP
📈 One stat: Surveys indicate that while 70% of people recognize climate change as a major threat, less than half feel well-informed about how to combat it, highlighting a gap in effective communication
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