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illuminem summarises for you the essential news of the day. Read the full piece on Harvard Business Review or enjoy below:
🗞️ Driving the news: Contrary to rising media narratives of ESG backsliding, a new study of 75 global companies reveals that only 13% have retreated from climate commitments, while 85% are maintaining or even accelerating efforts — though increasingly behind the scenes
• The findings expose a growing trend of "greenhushing," where firms continue sustainability initiatives quietly to avoid political backlash, particularly in the U.S. under intensifying scrutiny of climate-aligned business practices
🔭 The context: Political resistance to corporate sustainability surged following the Trump administration's return in January 2025, triggering executive orders, regulatory rollbacks, and public criticism of ESG investing
• As a result, companies face greater reputational and legal risks when openly promoting climate action
• This shift has fragmented once-powerful corporate alliances, such as the Net-Zero Insurance Alliance (NZIA), which disbanded in 2024, and the Net-Zero Banking Alliance (NZBA), which paused activities in mid-2025
🌍 Why it matters for the planet: The prevalence of greenhushing risks creating a dangerous perception gap: as firms downplay their sustainability efforts publicly, collective momentum toward systemic change may stall
• Coalition withdrawals weaken standard-setting mechanisms vital for market transformation
• Without visible leadership and shared commitments, progress toward global climate goals could fragment, undermining transparency, investor confidence, and cross-sector collaboration
⏭️ What's next: Executives face a strategic inflection point: whether to continue greenhushing to manage political exposure or reassert sustainability as a core business driver
• The study identifies operational integration, long-term value creation, and stable leadership as key enablers of resilience
• Firms that embed sustainability into core operations — particularly in B2B sectors — are better positioned to withstand political volatility
• Rebuilding coalitions and reclaiming public narrative will be critical to maintaining sectoral momentum and meeting investor expectations as disclosure mandates evolve globally
💬 One quote: "What looks like retreat is widespread greenhushing taking root — strategic silence that may protect firms individually but weakens collective climate action." — Neil Hawkins & Kelly Cooper, study authors
📈 One stat: 100% of financial institutions studied exited public coalitions like NZIA and NZBA, signaling a complete collapse of joint net-zero commitments in the sector
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