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illuminem summarises for you the essential news of the day. Read the full piece on TechCrunch or enjoy below:
🗞️ Driving the news: Apple announced it has reduced its greenhouse gas emissions by approximately 60% since 2015, placing it ahead of rivals Microsoft and Amazon in the race to eliminate carbon pollution
• The company is now over halfway to its goal of cutting 75% of emissions by 2030, with plans to offset the remainder through carbon-removal programs
🔭 The context: While many corporations have already decarbonized core operations using low-cost renewable energy and storage, Scope 3 emissions—those from suppliers and customers—remain the most difficult to tackle
• Apple, Microsoft, and Amazon have all committed to addressing these indirect emissions, a critical step for comprehensive climate strategies
🌍 Why it matters for the planet: Apple’s approach demonstrates how large tech companies can lead systemic change in emissions-intensive supply chains, especially in semiconductor manufacturing—a key contributor to electronics' carbon footprints
• Its strategy, including working with 26 chip suppliers to abate 90% of fluorinated greenhouse gases, could serve as a model for industry-wide transformation
⏭️ What's next: Apple plans to continue greening customer energy use through initiatives like renewable energy purchases for Mac and Watch users
• With five years to reach its 2030 target, the company is also scaling nature-based carbon removal, diverging slightly from Microsoft’s tech-heavy approach
• Industry observers will watch how effectively these divergent paths address remaining emissions and whether they influence regulatory or investor expectations
💬 One quote: “We believe nature-based solutions are the most impactful tools we have today to address hard-to-abate emissions,” - Lisa Jackson, Apple’s VP of Environment, Policy, and Social Initiatives
📈 One stat: The carbon footprint of Apple’s Mac mini ranges from 32 kg to 121 kg of CO₂ equivalent, depending on chip configuration—highlighting the major impact of semiconductors on product emissions
See on illuminem's Data Hub™ the sustainability performance of Apple and its peers Amazon, Microsoft, Dell, and Google
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