background image

Americans more likely to choose "healthy" food (that's vegan) than "vegan" food

author image

By illuminem briefings

· 2 min read

illuminem summarizes for you the essential news of the day. Read the full piece on Technology Networks or enjoy below:

🗞️ Driving the news: A USC study finds that Americans prefer food labeled as "healthy" and/or "sustainable" over "vegan" or "plant-based." In a survey, gourmet gift baskets without meat or dairy were more appealing when not labeled as vegan, suggesting labels impact food choices significantly

🔭 The context: This study, published in the Journal of Environmental Psychology, involved over 7,500 U.S. adults
• It highlights the influence of labeling on dietary preferences and suggests an approach to encourage vegan food consumption without using the term 'vegan'

🌍 Why it matters for the planet: The research aligns with environmental concerns, noting that reducing meat and dairy intake can lower greenhouse gas emissions
•  It underscores the importance of communication strategies in promoting sustainable eating habits.

⏭️ What's next: The findings may influence how supermarkets, stores, and restaurants market their products, focusing on health and sustainability rather than veganism to appeal to a broader audience

💬 One quote: "Focusing on the health and environmental benefits is helpful because a lot of people are increasingly concerned about eating food that is healthy and good for the planet." - Wändi Bruine de Bruin, co-author and co-director of the Behavioral Sciences Program at the USC Schaeffer Center

📈 One stat: When labeled "healthy and sustainable," 44% of participants chose the vegan basket, compared to only 20% when it was labeled "vegan."

Click for more news covering the latest on sustainable lifestyle

Did you enjoy this illuminem voice? Support us by sharing this article!
author photo

About the author

illuminem's editorial team - providing you with concise summaries of the most important sustainability news of the day.

Follow us on Linkedin, Twitter​ & Instagram

Other illuminem Voices

Related Posts

You cannot miss it!

Weekly. Free. Your Top 10 Sustainability & Energy Posts.

You can unsubscribe at any time (read our privacy policy)