How will consumer perceptions of electric vehicles influence purchase intentions?
Climate change is an important and pressing issue globally. One of its main contributors is the transportation sector through the release of tailpipe emissions. To curb this issue, governments are now embracing technologies such as electric vehicles that release zero tailpipe emissions.
Greenhouse gases such as carbon dioxide, and nitrous oxide that are emitted by tailpipe emissions from the transportation sector, are a leading cause of air pollution, which accounts for one in eight premature deaths worldwide.