You can’t miss it!

Electric vertical take off and landing air taxis dropping into urban vertiports — collectively urban air mobility or UAM — have taken up considerable space in headlines and investment circles, and have collectively lost over $21 billion in market capitalization, 77% of peak. Smart aviation investors and thought leaders are ignoring the Jetsons future that startups and speculators pretend is coming and focus on what electrification will do for the roughly 8,000 smaller, underutilized public airports in North America and Europe alone.