You can’t miss it!

How short is the life of a toy? From "The Steadfast Tin Soldier" to "Toy Story," many storytellers have sung the tale of the ephemeral, however shiny, existence of dolls, puppets and spaceships. From kings of the nursery to outcasts of the garbage: an ineluctable destiny, to which consumerism and marketing, together with the growing lack of attention span of digital natives, have accelerated.