You can’t miss it!

“Why?” is the most important question that never gets asked in ESG discussions. Or, at least, doesn’t get asked enough. Why? Because asking the question “Why?” more often and earlier would allow us to (1) avoid spending millions of hours and billions of dollars on ineffective, often pointless activities, and (2) focus the mind on those activities that actually matter. Emissions disclosure seems to me a great example of this general rule.