Sportswashing or what?
As regulators tighten the screws and media sharpens its scrutiny, several manifestations of greenwashing emerge. Sports and events, outside of financial services and fossil fuel industry, throw up growing challenges. Columbia professor Shiva Rajgopal is optimistic: “Regulation, enforcement and awareness of greenwashing issues has increased… Some of the charlatans that entered the space will leave”. Will they or is it wishful thinking?