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For most individuals or families, the largest purchase they will ever make is a house, followed by a car. Nonetheless, this expensive item of transportation remains unutilized for most of its useful life. Even commuters who drive one hour a day to and from work leave their car parked and idle for far more than 90% of the time. We are therefore producing huge volumes of resource intensive assets which simply take up urban space. Add to this the emissions of Internal Combustion Engine (ICE) vehicles and our reliance on cars looks increasingly unsustainable.