From Greenwashing to True Sustainability: Addressing Retail Sustainability Issues Head-On (Part 1)
Sustainability is a watchword in all fields of business, but the retail sector has its own set of difficulties in this area. Even though the retail industry has substantial environmental and social implications, several retailers have made achievements in promoting sustainability in recent years. Additionally, there is rising worry about greenwashing, in which businesses overstate or misrepresent their sustainability initiatives to win over customers. This can muddy the waters and damage relationships between companies and their customers.