The Unsung 'G' in ESG
Let's face it the 'E' in Environmental Social and Governance (ESG) standards gets all the limelight. Commitments to mitigate climate risk make a glossy marketing brochure or social media post with stunning photos of our planet. Customers buy more product because it feels good to buy from a company that cares about the planet. And with all the climate action momentum, businesses today can't afford to skip out on the 'E' without risking losing a customer base to competitors. The 'S', on the social implications (both inside and outside the company) of doing business, doesn't fall far behind. Customers don't want to do harm to others and great community-centered initiatives, products, and employee welfare policies help to promote company brands. But what about 'G'? How do you make 'G' noteworthy?